Your food earns regulars.
Your brand should too.
We're opening 10 founding spots for independent food businesses. The full Brand & Web Sprint — brand identity and one-page website, launched within two business days of written direction lock — for $997 flat.
Apply for a Founding SpotNo charge to apply. We read every application personally and reply within two business days.
Three checks. Be honest.
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Your menu takes three clicks to find. Hungry customers don’t click three times.
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Your site breaks on phones. That’s where the orders come from.
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Google shows your competitor first. “Near me” goes to whoever looks ready.
If two of these are true, your food is carrying your website. It shouldn’t have to.
Built. Not Promised.
Three demo sprints showing exactly what a $997 sprint delivers — direction locked, then 48 hours to launch. Real client work takes this section as founding clients launch.
Smoke & Steel
Mobile BBQ trailer → single-page site with live location tracking, menu, and online ordering links.
SMOKE & STEEL
Mobile BBQ Trailer
#17130F CHAR
#EA580C EMBER
#F3EBDD BONE
SMOKE & STEEL
Brisket worth following.
Today — Kakaʻako · 11a–8p
See the MenuMama's Sofrito
Small-batch sauce brand → brand identity suite + storefront with wholesale inquiry flow and retail locator.
Mama’s Sofrito
Small-Batch Sauce Co.
#B3352B TOMATO
#D9A441 TURMERIC
#47663B HERB
Mama’s Sofrito
The base of every good dish.
Original · Picante · The Trio
Shop the JarsCocina de Fuego
Island-cuisine restaurant → identity + site with reservations, catering inquiries, and full mobile speed.
COCINA DE FUEGO
Island Kitchen — Honolulu
#0E1526 MIDNIGHT
#E4572E FUEGO
#E9DFC9 SAND
COCINA DE FUEGO
Cooked over fire. Served like family.
Kapahulu · Tue–Sun · 5–10p
See the Menu"In my family, the first thing you hear when you walk through the door isn't "hello" — it's "are you hungry? Because I just cooked."
My mom worked two jobs. But no matter what, we came home after school to a cooked meal. That's how love looks in our culture. Not said — served.
That turned into a passion I had to learn myself. And somewhere along the way I saw it clearly: the people who cook like that — the food trucks, the corner spots, the ones feeding their neighborhoods — they put all their love into the food and none of it into how the world sees them.
That's the gap I close. Your food already says "I love you." Your brand should say it too.
I'm the sofrito — the base underneath everything that makes the whole dish work.
Joshua Ortiz, founder
One sprint. Everything you need to look like the food tastes.
Brand identity and one-page website. $997 flat. Built and launched within 48 hours of direction lock.
Brand Identity
Logo suite, color palette, typography, and voice — a complete identity built around your food and your story.
One-Page Website
Menu, ordering links, hours, location, and map — mobile-first, loads fast, one page with one job: turn visitors into customers.
Launch Assets
Social profiles, print-ready files, and merch basics — everything you need to show up consistently from day one.
Clear Handoff
Two refinement rounds, organized files, live site on your domain, and 30 days of post-launch support. You own everything outright.
Engine Maintenance — $49/mo · Optional
We run it: hosting, security, and small updates like menu changes and new hours — handled for you after launch.
Self-Hosted — $0
You run it: every file handed over, ready to host anywhere. Your site is yours either way — no lock-in, ever.
How it works
Session
Direction
A 45-minute Sofrito Session to lock your visual lane and the one action your page must drive. You approve the direction in writing — nothing builds without your sign-off.
How payment works: the $400 session locks your date and is credited in full toward the $997 total when you start the sprint within 30 days of your session. The remaining $597 is due when you approve the direction in writing.
Identity & Page
Build
48 hours from direction lock. Identity first, then the page, then a video walkthrough of every choice — then your consolidated feedback and launch.
Launch
Launch
Live on your domain with all assets organized and handed over. 30 days of support for fixes and tweaks. The brand is yours — no lock-in, no platform trap.
You approve everything before we build anything.
Fixed price, no surprises. $997 covers the full sprint — identity, site, assets, and 30 days of support.
Nothing builds without your sign-off. We lock the direction together; you approve it in writing before we touch a pixel.
Two refinement rounds included. The site isn't done until it feels like yours.
Not a fit? We'll say so. If the sprint isn't right for your business, we tell you straight — no pressure, no hard sell.
No charge to apply. Ten spots — when they’re filled, the round closes.
Why a sprint beats the alternatives.
No strawmen. Every option below works for someone — here is what each one actually costs you.
Sofrito Studio
DIY Platforms
Price
$997, flat. No hourly billing.
$0–$50/month, plus your time.
Timeline
48 hours from direction lock.
Whenever you get to it.
Design
Custom — built for your food and your story.
Templates you fill in yourself.
Who does the work
We do. You just approve the direction.
You do. All of it.
Lock-in
None. You own everything outright.
Stays on their platform.
FAQ
Q: What if I hate it?
A: You approve the creative direction in writing before we build anything — so there are no surprises. Then you get two refinement rounds to dial it in. If the sprint isn't a fit for your business, we'll tell you on the session before any build work starts. We don't take on projects we can't stand behind.
Q: Is the $400 refundable?
A: The $400 Sofrito Session is non-refundable — it's a working strategy session, and the full fee is credited toward your $997 sprint when you start within 30 days. Need to move your session? One free reschedule with 48 hours' notice: email hello@sofritostudio.com. And if we decide on the session that the sprint isn't a fit for your business, we'll tell you straight — no further payment, no pressure.
Q: How fast is "48 hours"?
A: Your Sofrito Session sets the direction. We then build and launch the site within 48 hours — two business days from direction lock.
Q: What do I need to bring?
A: Your menu, your story, and any photos or branding you already have. We'll tell you exactly what's needed on the session.
Q: What does hosting cost?
A: We launch directly on your domain — that's included in the $997. If you want zero tech headaches after launch, our Engine Maintenance plan ($49/month) covers hosting, security, and small updates like menu changes. Prefer to handle it yourself? You get every file, ready to host anywhere.
Q: Do I own my website?
A: Yes. Once the sprint is paid in full, the brand assets, files, and site are yours outright — including if you ever leave the maintenance plan.
Q: What happens after the 30 days of support?
A: The 30 days after launch cover fixes and small tweaks. After that, the $49/month Engine Maintenance plan keeps you covered, or reach out anytime for project-based help.
Founding Client Round
Claim one of 10 founding spots.
The full Brand & Web Sprint for $997. Founders pick their build slots first each week and get a direct line during the sprint.
In return, founding clients let us showcase their before-and-after story — a short written testimonial and a 30-minute conversation about the process. That's how we earn our proof: with real clients, not stock quotes.
Step 1 — Free 2-Min Application
Step 2 — Fit Check · Within 48H
Step 3 — $400 Session · Credited 100% to the $997 Sprint
Application received.
We read every one personally — you’ll hear from us within two business days.